When it comes to hot topics, the environmental impact of brands is huge. Lead by David Attenborough’s Blue Planet showing the devastation on the oceans from single-use plastics, it’s high everyone’s agenda.
With consumers demanding change, retailers seeking out recyclable and bidegradable options, as well as plastic-free packaging and government legislation to reduce plastic usage, how is your brand adapting?
According to Compass CEO, Dominic Blakemore, ‘More than any other sector, the food industry will be key to achieving a sustainable future. Technological innovations and emerging trends play an essential role in reaching this goal’.
In fact, a growing number of retailers, led by convenience stores are benefitting from consumer pressure, and demand, and creating plastic-free aisles in store.
Andrew Thornton, owner of Thornton’s Budgens in Belsize Park, transformed a retail in Belsize Park to create plastic-free aisles – making the store the place to be for environmentally-aware customers. He said: “In the week when the plastic-free aisles first launched last year, sales increased by 6% and they have been tracking 4% up year-on-year ever since. Shoppers say they want to reward us with their custom and we’ve also attracted new customers, too.”
An international survey by Unilever also revealed that a third of consumers are choosing to buy from brands that they believe are doing social or environmental good. More than one in five said they would actively choose brands if they made their sustainability credentials clearer on their packaging and in their marketing.
Do you have a sustainable selling point? Remember it could be a key USP for selling in to retailers – as well as helping the environment! How are you shouting about it?
If you are interested in learning more about marketing for your food pr or drink brand, please email firstname.lastname@example.org for more information on how our Elevation Marketing programme for SME’s in the food and drink industry could help you!