Posted April 1st, 2019
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Creating engaging content on social media platforms every day can feel like a tough ask – and that’s ok, we’ve all had our creative capacity stretched when producing a social plan.

But there are plenty of free, and super useful resources available to inject a bit of a spark back into your social channels.  It’s time to create a Twitter strategy to keep your customers coming back for more, and ultimately drive them over the line to purchase.

You have a story to tell, let’s hear it.  Here are some quick and easy tips from the experts at Twitter to get you started:

  1. Use Twitter polls: ask questions! What better way to engage with your audience that to ask them a question you’d genuinely like to know the answer to? New flavours, packaging, product thoughts, ask an opened question and tap into a world of opinion.  Don’t forget to share any interesting results, or results to provoke further thought.
  2. Go Cross-Channel: show case your brand narrative over time – share blog posts, positive brand news, industry events and research. If there’s any content you’re creating for your website, share it or repurpose it for Twitter!
  3. Include visual assets: people are three times more likely to engage with tweets that include visual content. Add video, images and GIFs to tweets to reap consumer engagement.
  4. Curate compelling content: look for opportunities to share content from your audience. Build relationships and introduce new viewpoints to further engage and build your audience. By taking inspiration from a number of sources will keep your content fresh and audience engaged.

If you are interested in learning more about marketing for your food or drink brand, please email for more information on how our Elevation Marketing programme for SME’s in the food and drink industry could help you!