Creating engaging content on social media platforms every day can feel like a tough ask – and that’s ok, we’ve all had our creative capacity stretched when producing a social plan.
But there are plenty of free, and super useful resources available to inject a bit of a spark back into your social channels. It’s time to create a Twitter strategy to keep your customers coming back for more, and ultimately drive them over the line to purchase.
You have a story to tell, let’s hear it. Here are some quick and easy tips from the experts at Twitter to get you started:
- Use Twitter polls: ask questions! What better way to engage with your audience that to ask them a question you’d genuinely like to know the answer to? New flavours, packaging, product thoughts, ask an opened question and tap into a world of opinion. Don’t forget to share any interesting results, or results to provoke further thought.
- Go Cross-Channel: show case your brand narrative over time – share blog posts, positive brand news, industry events and research. If there’s any content you’re creating for your website, share it or repurpose it for Twitter!
- Include visual assets: people are three times more likely to engage with tweets that include visual content. Add video, images and GIFs to tweets to reap consumer engagement.
- Curate compelling content: look for opportunities to share content from your audience. Build relationships and introduce new viewpoints to further engage and build your audience. By taking inspiration from a number of sources will keep your content fresh and audience engaged.
If you are interested in learning more about marketing for your food or drink brand, please email firstname.lastname@example.org for more information on how our Elevation Marketing programme for SME’s in the food and drink industry could help you!