If you haven’t already, it’s time to join the many small business owners who are using social media to build awareness, drive sales, and gain new customers. Here we share our top five social media tips for small business looking to use social media as a brand awareness and sales tool for their brand!
1. Decide which platforms are right for you
Not all social media platforms will be suitable for your business and the goals and objectives you’ve set. Below we offer a high-level look at the most popular platforms.
- Facebook: The world’s most popular social media network, it features the largest number of regular users, making it the most appealing network in terms of sheer reach.
- Instagram: Instagram’s claim to fame is its visual-centric approach, where successful marketing is based in large part on the aesthetic appeal of the content you share. This platform also boasts the best engagement levels among all social networks at 59 percent.
- LinkedIn: The world’s largest social networking site for professionals with more than 467 million users.
- Twitter: Twitter is renowned for its brevity and immediacy of news sharing.
- Snapchat: A disappearing content platform that’s especially popular with younger demographics
- YouTube: An excellent resource for brands who have the resources to take advantage of the popularity of online videos
- Pinterest: What makes Pinterest unique is its users, who are searching to find ideas for all parts of their lives. This makes Pinterest ideal for driving action, such as a purchase or a visit to your website.
2. Know your audience
Determining the traits of your target audience is a critical component of market research. Without this information, you’ll have no idea how to appeal to them. You need to know things like age, gender, location, pain points, goals, average income, etc.
One of the best ways to conduct successful market research is by creating audience personas for your customers. You can create an audience persona by:
- Collecting demographic data from social media, surveys, focus groups, and customer interviews
- Looking for trends within this data (behaviors, ages, occupations)
- Establishing their pain points and goals
- Turning these traits into representations of people, complete with names, job titles, career histories
3. Incorporate images, videos, and graphics whenever you can
Use visual elements as much as you can, no matter what social platform you’re using. Sixty-seven percent of marketing decision makers say that they use visual content on social media for its engagement value.
Incorporating visuals, from static images to videos, GIFs, and memes, in your social media content is easy. Just make sure that whatever visual asset you’re using is relevant to your content and the audience!
4. Choose quality over quantity
It’s tempting to put your brand on as many social platforms as possible in an attempt to reach as large an audience as possible. But there’s no benefit to spreading yourself too thin.
When quantity increases, quality usually drops because you’re more focused on quotas: a certain number of tweets per week or a certain number of Facebook posts per month.
Instead, focus on quality over quantity. Go where your audience is and deliver them value. You’ll be rewarded for it.
5. Monitor and respond to all social media conversations around your business
Social media can act as a stand in for the face-to-face conversation in today’s digital world. Responding directly to the audience allows you to humanize your brand. Fail to engage your audience and they might think you’re not invested in what they want. And that’s not good for your bottom line.
More than 80 percent of all customers expect a business to reply within 24 hours of a social media posting, and social media engagement also offers an opportunity for you to demonstrate your brand’s unique personality.
Don’t hesitate to reply with a bit of humor, all the while showcasing your business’ expertise!
If you are interested in learning more about setting up social media for your food or drink brand, please email firstname.lastname@example.org for more information on how our Elevation Marketing programme for SME’s in the food and drink industry could help you!
* Statistics first appeared on Hootsuite